Engaging effectively with patients at an early stage is a crucial step in designing solutions that address their needs. However, learning from patient experiences and translating these insights into tangible outcomes can be challenging for industry. This workshop will encourage you to step into the shoes of patients by equipping you with the most appropriate research methods and approaches for gathering actionable insights from this cohort. The skills accrued during this workshop should serve to enhance your company’s potential in identifying opportunities and developing better products for patient populations.
The first half of the workshop will bring attendees on a journey through a plethora of fields including anthropology, ethnography, and design. Typical challenges encountered when engaging with patient populations will be discussed and relevant methods to gather, make sense of and translate data into actionable insights will be explored. The second half of the workshop will be more practical and will provide attendees with the opportunity to engage with real patients and apply the methodologies learned from the earlier session.
This workshop would be suitable for representatives of companies working in the connected health space, particularly staff involved in customer and product development.
This event is free for ARCH Industry Members (one place per company). A registration fee of €199 is required for non-members. Non-members should contact firstname.lastname@example.org to register and event fee/payment details will be sent to you directly.
Event Gallery and Insights
Speaker Bios are available here.
7:45: Registration and Refreshments
8:00: Tour de Anthropology – a new mindset
8:30: Applying the mindset – benefits and challenges
9:00: Panel Discussion with Prof Brian Caulfield (Principal Investigator, ARCH and Director INSIGHT UCD), Eamonn Costello (CoFounder and CEO, patientMpower) and Marie McCarthy (Director of Product Innovation, Information Technology, ICON)
9:30: Methods are our friend – observation, interviewing, journey mapping and empathy mapping
10:15: Coffee break
10:45: Practical session – journey mapping in small groups (1 patient per group)
12:15: Debriefing – lessons learned
12:30: Networking lunch